Designing campaigns is at the core of strategic communication.
Recently I had the pleasure of designing an expansive campaign
for a local non-profit, The Southeast Library System.
The campaign I crafted was designed to increase their stakeholder audience to reach new members of the community that are interesting in volunteering for and donating to the organization’s work.
Click on the image below to read the full campaign plan.
I had the opportunity to conduct a case study of the brand Olio Stories’ digital presence and online communication techniques. Throughout this case study, a small-scale campaign was formulated and content assets that weaved in the brand’s current digital modes and outlined
overarching campaign messages were designed.
This case study ignited my passion for exploring an organization’s digital communication messages, the methods used to spread their messages, and how they tailor their branding to outlined audience personas.
Click on the image below to read the full case study and accompanying campaign.
